Resources
Reference material for loyalty and gift-card programs
A glossary, a catalog of mechanics with examples, a metrics reference, and a planning template. Edit and reuse without restriction.
Reference
Loyalty program glossary
Plain-language definitions of the terms that show up in loyalty programs.
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Patterns
Loyalty program examples
A catalog of mechanics with worked examples — points, tiers, paid programs, and hybrids.
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Measurement
Loyalty program metrics
The 12 numbers every loyalty operator should track — formulas and benchmarks.
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Template
Loyalty program template
A blank program-planning template you can copy and customize.
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